More Latinos Being Casted On TV As Hispanics Are A Key Demographic For Retailers & Brands

Three of the four prime time English-language networks received failing grades from The National Hispanic Media Coalition's annual "Network Report Cards" last year. CBS was the only network that received good grades when it came to hiring Latinos. Yet, this year an unparalleled amount of Latinos were casted as leads in pilots with a few more roles to be casted. 


It's still unsure how many Latino based pilots will get picked up, but the fact that so many Latinos roles are available now is an indication that networks are realizing how important it is to include Latinos on primetime television. Yes, it could be because the networks want a better "diversity grade" but it may also be because the 2010 census numbers no mienten! (don't lie).


The U.S. Census Bureau reported that by 2015 the U.S. Latino population will grow to 57.7 million which will account for 18% of the total population. 
The Nielson Company is a marketing and advertising research conglomerate that gives their clients an understanding of what consumers watch/buy stated that: 

"[In] the 2009-10 television season, the number of U.S. Latino TV households grew 2.3% to 12.9 million. In comparison, total TV households grew 0.3% to 114.9 million, African-American TV households grew 0.3% to 14.0 million, and Asian TV households grew 0.8% to 4.7 million."

Think that's crazy? Check out these facts: 

• U.S. Hispanics are 58% more likely to click on search ads, compared with the general population
• This market segment is significantly more likely to recall online ads, particularly video ads, when looking for retail-related information
• Six out of 10 made a purchase in a store as a result of seeing online advertisements while researching products — 22% more than the general population
• About 86% have high-speed Internet connections at home; and 78% use the Internet as their primary source of information, above TV and friends and family

Gotta love how technologically advanced us Latinos are.

We taking over!!! 

Source.

@MelissaSWEETS 
*Listen to my show @SWEETRadio 1pm to 4pm Est every Friday on www.UrbanLatinoRadio.com